PRACTICAL PATHLIGHTS FOR PRODUCT MARKETING

Our team of senior-level talent focuses on making product marketing practical for you and your organization. Whether you need fresh perspectives to unlock new opportunities, are needing a simple way to launch a product marketing resource, or simply need a seasoned resource to help with team overload or finally tackle a long overdue project, PMPathlights can help.

 

NEW-REVENUE MINING

We specialize in uncovering new opportunities from existing products and services without disrupting the focus on current revenue sources you need from your sales and marketing teams.

 

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PRODUCT MARKETING DIY

PMPathlights offers a Do-It-Yourself product marketing resource for single-product, B2B-focused companies that need a product marketing and sales enablement resource but that aren't ready to add a dedicated role.

 

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PROJECT SUPPORT

The PMPathlights team supports all aspects of product marketing including program development, new team member mentoring, short-term project support, and full fractional product marketing management.

 

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