With several months of experimenting now behind us, the team at PMPathlights (Product Marketing Pathlights) thought it might be useful…
Focus in business is typically a good thing. However, a side effect of focus can be tunnel vision, which alternately…
This final blog in New Revenue Mining is straightforward and without much fanfare. First, consider the following: Business Technology Dynamics…
The PMPathlights team is excited to announce two start-up initiatives that will soon be ready for alpha customers. KNIMO —…
The professor’s illustration during a graduate school class at the University of Kansas was powerful. As students walked into the…
Aligning Your Organization to Meet Your Revenue and Growth Goals In the often-referenced business growth model presented by Churchill and…
Early in my career I had the good fortune of getting some sage advice from Dr. Eric Allenbaugh (allenbaugh.com). Eric…
One of the most important customer groups for the product marketer is the revenue generation team … the team members…