Product Marketing DIY

The PMPathlights team has developed an easy interface your revenue-facing team members -- product, sales, marketing, customer support -- can use to create concise product marketing and sales enablement content including:

  • Persona development.
  • Competitive profiles and battle cards.
  • Customer use case stories.
  • Product FAB matrixes.
  • Target market definitions.
  • And much more.

PMPathlights uses an Airtable relational data base to house, maintain, and publish this content.

Contact PMPathlights to learn more about Product Marketing DIY from PMPathlights.

how we get you where you want to go.

PHASE 1:
Do it FOR Me

Like with all engagements, PMPathlights starts by creating a working example for your organization.

PHASE 2:
Do it WITH Me

Next we work alongside you to help you learn how to use our prompt schema, PMPathlights methodology and Generative AI to create your Product Marketing content.

 

PHASE 3:
Do it YOURSELF

Finally, you generate your content within our framework and based on our schema (which you will mature to fit your organization). PMPathlights remains available to coach and guide.

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