- Market Requirements Research
- New Revenue Mining
- Positioning and Messaging Strategy
- Go-to-Market Strategies
- Category Creation
- Product Marketing Program Creation
- Rapid Growth Readiness for Stalled Companies
- Senior-level Guidance to Support Junior-level Talent
All of our engagements use our proprietary PMPathlights methodology to inform your custom and comprehensive plan.
"I WANT TO EXPLORE NEW REVENUE SOURCES WITHOUT DISTRACTING MY TEAM."
The PMPathlights team helps companies take a fresh look at their product portfolio and explore new revenue opportunities via new markets, market positioning, use cases or product extensions. This enables you to review options without disrupting the focus on current revenue sources you need from your team.
"MY GO-TO-MARKET STRATEGY IS A MESS"
Organizations arrive at product management or product marketing gap points for any number of reasons -- market changes, competitive pressures, product lifecycle, team expertise, team resources. In such cases, PMPathlights can be a fast-response alternative, providing fresh perspectives, objective guidance and best-practices mentorship.
"I NEED PRODUCT MARKETING AND I DON'T KNOW WHERE TO START."
PMPathlights is a strong match for newly formed companies or companies that are new to product marketing. Our experienced professionals can make an immediate impact to get market requirements assessed, opportunities analyzed and go-to-market strategies set. As a bonus, through the Do-It-With-Me approach, your team members learn how to carry these best practices forward.
