In this New Revenue Mining series blog we look at key Market Metrics that Give Hint to Opportunity. These questions should be asked AFTER you have identified a market fit.
Some of these may seem rather obvious but often get forgotten in the New Revenue Mining review.
| Q: | If Yes | If No | |
| 1 | Could our product be disruptive? | +1 | -1 |
| 2 | Are market leaders being challenged by innovative new entrants? | +1 | -1 |
| 3 | Is the GTM structure simple? | +1 | -1 |
| 4 | Is the market rapidly growing? | +1 | -1 |
| 5 | Do we have customers who could help us test interest? | +1 | -1 |
| 6 | Would our revenue generation systems (demand gen and sales structure) also align to this New Revenue use case? | +1 | -1 |
| 7 | Would established leaders serving the market be unable to respond quickly to our entry? | +1 | -1 |
If your score is five or higher, this New Revenue Mining opportunity is worth a closer look.
Next up we will look at the Checkpoints you need for a New Revenue Mining Review. Most ideas aren’t worth pursuing. Finding quick stopping points is important.
Note: If you’d prefer to “binge blog” this series, just drop a note to jason@pmpathlights.com or stephen@pmpathlights.com and we’ll send you our New Revenue Mining checklist guidebook.