In this New Revenue Mining series blog we look at key Market Metrics that Give Hint to Opportunity. These questions should be asked AFTER you have identified a market fit.
Some of these may seem rather obvious but often get forgotten in the New Revenue Mining review.
|Q:||If Yes||If No|
|1||Could our product be disruptive?||+1||-1|
|2||Are market leaders being challenged by innovative new entrants?||+1||-1|
|3||Is the GTM structure simple?||+1||-1|
|4||Is the market rapidly growing?||+1||-1|
|5||Do we have customers who could help us test interest?||+1||-1|
|6||Would our revenue generation systems (demand gen and sales structure) also align to this New Revenue use case?||+1||-1|
|7||Would established leaders serving the market be unable to respond quickly to our entry?||+1||-1|
If your score is five or higher, this New Revenue Mining opportunity is worth a closer look.
Next up we will look at the Checkpoints you need for a New Revenue Mining Review. Most ideas aren’t worth pursuing. Finding quick stopping points is important.